to move up and down
This Space Is For Sale
The Wild, Wild World outside the [ box ]
Client:Terra Internet
Agency:DDB Mexico
Oh the simplicity! Dog poo = WiFi. Who knew you could pair these two things together? This seems like it’s more of a publicity stunt than actual campaign work, but maybe it will help alleviate some of the unfortunate poo-on-shoes situation that many of us are familiar with.
I just feel sorry for the guy who has to deal with that machine afterward…
(via AdFreak)
Client: Ray-Ban
Agency: Cutwater
Anyone who knows me, knows that if I could I would buy every style of Ray-Ban under the sun. I love this brand. It’s basically the Converse Chuck Taylors of sunglasses - they’re timeless, they’re versatile, and they’re bold. What more could you want?
That’s why I love this campaign, showing the spanning history of Ray-Ban’s legendary style, while highlighting the brand’s bold coolness. It’s still as relevant today as it was in 1950, which isn’t a feat easily performed. And I love a good period piece, so these print ads were everything I could ask for. A pleasant surprise while flipping through magazines this month.
Happy Birthday, Ray-Ban!
Client: Finnish AIDS Council
Agency: McCann Helsinki
Bold. There’s been a bit of online chatter about these ads, but I think they are provocative in the right way. They’re proving an old point in a new way. It’s kind of gross, but it’s realistic. Use condoms. It’s simplicity is the key element. What more is there to say?
Client: Target Canada
Agency: MDC Partners (kbs+p, Veritas, Boom!, Carat)
Dare I? Dare I comment on this? Would that be arrogant? It would, wouldn’t it? So I’ll just leave this here (photo cred: Marketing Magazine).
This is my client. This is my first billboard. And I am in love.
Client: Axe, Anarchy
Agency: Brand - BBH; Digital - CP+B Canada
This is a little old but there’s been some chatter today regarding the fact that Axe is launching a line for women. And to that I say…it’s about time! I don’t know what took Axe so long (considering it launched about 10 years ago in North America). Despite the frequent criticism of the ads being sexist and on many accounts misogynistic (which they are), women still like the brand. Whether it will have the same following as Axe for men does, time will only tell. If they play their cards right and market it the same way - that is, they do not make Axe something it’s not just because women are involved in a different way now - I think they could be on to something.
Whether we want to get into the fact that Unilever owns both Dove and Axe (competitive ideologies alert!) is up you guy…but I don’t think I have it in me to go there. Again.
Client: Honda CR-V
Agency: RPA
I want to hate it. I do. Because, I mean, could this be any kitschy-er? But, the truth of the matter is…I love Ferris Bueller. I mean, people “like” Ferris Bueller…I love him. I love that entire film and the sum of all its parts. I love Ferris, I love John Hughes, I love Mia Sara/Sloan Peterson (and her jacket), I love Alan Ruck/Cameron (and his social anxiety), I love the Twist and Shout scene, I love the art gallery, I love Jennifer Grey/Jeanie. I love Mr. and Mrs. Bueller. Hell, I even love Charlie Sheen’s cameo and that wretched mustache on Mr. Rooney’s face! There isn’t an ounce of that film that I am not madly in love with…and that’s why I like this spot. And that’s the only reason anyone likes this spot. Because they love Ferris.
A Honda CR-V may feel random, and the subtle comparison to Cameron’s father’s Ferrari may be a tad trite, but at the end of the day…that song…and that smirk…gets me every time.
A Christmas treat from UK agency Fold7.
Calling All Newbie Creatives!
Fotolia has launched its TEN Campaign, which features the work of 10 top graphic designers (one per month) who will walk you through their process of turning a basic image into an amazing digital illustration. Each artisit’s techniques, tools and methods will be revealed in a PSD file with over 100 layers. Above is the first of the 10, French designer Seomone. The interview is really well done, and it’s awesome to get a kind of inside look at how a designer’s mind works!
Definitely a cool find and free tutorial for new (and experienced!) graphic designers!
Client: Martini
Agency: Fred & Farid Paris
Adorable! I found myself watching the screen on the right more than the one on the left, but loved the tie-in at the end. So European, so simple, and I love the subtle product tie in. It works…luck is not just an attitude, drinking Martini is an attitude. It’s a roll-with-the-punches, make-your-own-destiny kind of drink without being hyper-masculine about it. It’s as if Martini puts the style in lifestyle. Love the Euro feel to it, and the music is perfect.
2-minutes may seem long but this is like watching a movie…and now I want a martini.
Client: Billycock Denim, Australia
Agency: None. Produced by Jai Films.
So, uh…what’s going on here? I feel like my only experience with Australian film so far involves young, good-looking people dumping bodies on a beach (re: Wasted on the Young).
Let’s go over the main highlights, shall we?
- (Pantless) Gorgeous girl? Check.
- Ominous music? Check.
- Body bag? Check.
- Dead body? Check.
- Hint at necrophilia? Double check.
- Product shot? In the creepiest way, check.
- Pile of pantless dead girls on the beach? Uh…yeah. Check.
- Killer (pun!) tagline? Checkerooni.
Looks like we got everything we need…
“Denim worth dying for.” Haven’t seen someone go for such a literal interpretation of a tagline. I’m totally creeped out, and this would NEVER fly on air (incl. in Australia apparently), but not going to lie…I liked the brand on Facebook. Not sure what that says about me, but from an artistic standpoint this is a well shot, kinda cool, kinda sexy (albeit strange) ad. It certainly breaks away from the “clutter”…
