This Space Is For Sale
The Wild, Wild World outside the [ box ]
Client: Honda CR-V
Agency: RPA
I want to hate it. I do. Because, I mean, could this be any kitschy-er? But, the truth of the matter is…I love Ferris Bueller. I mean, people “like” Ferris Bueller…I love him. I love that entire film and the sum of all its parts. I love Ferris, I love John Hughes, I love Mia Sara/Sloan Peterson (and her jacket), I love Alan Ruck/Cameron (and his social anxiety), I love the Twist and Shout scene, I love the art gallery, I love Jennifer Grey/Jeanie. I love Mr. and Mrs. Bueller. Hell, I even love Charlie Sheen’s cameo and that wretched mustache on Mr. Rooney’s face! There isn’t an ounce of that film that I am not madly in love with…and that’s why I like this spot. And that’s the only reason anyone likes this spot. Because they love Ferris.
A Honda CR-V may feel random, and the subtle comparison to Cameron’s father’s Ferrari may be a tad trite, but at the end of the day…that song…and that smirk…gets me every time.
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nessasaywhatt reblogged this from melly-ishkish
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accidentalparty likes this
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modoe reblogged this from advertise-this and added:
Honda CR-V RPA LOVE LOVE LOVE this ad! #ADVnerd #HondaFTW
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jaydeeeee likes this
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carouselsndaisies reblogged this from advertise-this
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hamidspov likes this
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hamidspov said:
I saw this ad this morning! I think it’s genius. (they won’t get the ROI for that car, but the commercial is a gem!)
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melly-ishkish reblogged this from advertise-this
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advertise-this posted this
