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The Wild, Wild World outside the [ box ]

Client: Ray-Ban

Agency: Cutwater

Anyone who knows me, knows that if I could I would buy every style of Ray-Ban under the sun. I love this brand. It’s basically the Converse Chuck Taylors of sunglasses - they’re timeless, they’re versatile, and they’re bold. What more could you want?

That’s why I love this campaign, showing the spanning history of Ray-Ban’s legendary style, while highlighting the brand’s bold coolness.  It’s still as relevant today as it was in 1950, which isn’t a feat easily performed. And I love a good period piece, so these print ads were everything I could ask for. A pleasant surprise while flipping through magazines this month.

Happy Birthday, Ray-Ban!

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    I FUCKING LOVE THIS CAMPAIGN!
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    (via imgTumble)
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    never hide
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