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The Wild, Wild World outside the [ box ]

Client: Oreo Agency: 360i (digital) So, Oreo seems to have taken a somewhat political stand. Yesterday, Oreo posted this picture on it’s Facebook page, which was met with quitethe mixed reviews. Naturally, the brand expected backlash, yet I can’t help but admire its attempt to say something important and use social media as a way of expressing the brand personality and to engage with its fans. Sure, it’s a small gesture in the grand scheme of things, but at the end of the day, Oreo is just a cookie brand. And as such, this is a pretty bold statement. So, to all the haters threatening to never eat another Oreo ever again…good luck. Because there’s a petition to get the rainbow Oreo into production. Now, who’s got some milk?

Client: Oreo

Agency: 360i (digital)

So, Oreo seems to have taken a somewhat political stand. Yesterday, Oreo posted this picture on it’s Facebook page, which was met with quitethe mixed reviews. Naturally, the brand expected backlash, yet I can’t help but admire its attempt to say something important and use social media as a way of expressing the brand personality and to engage with its fans. Sure, it’s a small gesture in the grand scheme of things, but at the end of the day, Oreo is just a cookie brand. And as such, this is a pretty bold statement.

So, to all the haters threatening to never eat another Oreo ever again…good luck. Because there’s a petition to get the rainbow Oreo into production.

Now, who’s got some milk?

10 months ago 5 notes View comments
Tagged with:  #Oreo  #advertising  #Facebook  #360i  #Pride  #LGBT
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