This Space Is For Sale

The Wild, Wild World outside the [ box ]

Client: Skype

Agency: Pereira & O’Dell 

This is part of Skype’s Family Portraits campaign that shows the true power of Skype in our tech-heavy, globalized world. In this short piece, we see the power of connectivity even through mediated formats, the way that two girls living with disability found each other on opposite sides of the planet. That moment when they finally meet is touching, honest, and powerful. 

I love the simplicity of this spot, the obvious story telling. The connection feels so real, and you are transported into these girls’ lives, their struggle, their near desperation for someone else to understand. When she says “friendship like this doesn’t happen twice” I nearly burst into tears because I felt so lucky to truly understand what that’s like in my own life as well. 

A great campaign that speaks to the way we connect in the 21st century. 

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