Agency: MacLaren McCann (Calgary)
I received this set of print ads from a member of the Marketing team at Fotolia (thanks again!) and I couldn’t help but laugh out loud as I read through the copy. I even read them aloud to my co-workers as I scanned through each one. I posted my favourite, but you can see the full deck here.
I love the long, chunky copy, the neglect of negative space, and the hubristic self-entitlement that is usually used as a North American signifier.They’re clever, cheeky, and in some cases down right outrageous. I like it. I like it a lot.
European sentiments done by Canada’s largest agency. Well done.