How awesome is this? I can’t stop loving the work done for Renault. I originally watched this without sound (I was in class…shhh) and loved it then. In silence. I didn’t even need the music, I just needed to watch. The key to successful advertising is to be able to take away sensory elements and still understand the message. This spot definitely does that.
The best part? The Bowie tattoo. With the mix of Rihanna and Dita Von Teese, they take the contemporary and combine it with the classic, the awesome. It says so much about the brand and about the Clio - it’s new and yet it’s rooted in the original definition of cool, unique, different.