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This Space Is For Sale

The Wild, Wild World outside the [ box ]

Client: Finnish AIDS Council

Agency: McCann Helsinki

Bold. There’s been a bit of online chatter about these ads, but I think they are provocative in the right way.  They’re proving an old point in a new way. It’s kind of gross, but it’s realistic. Use condoms. It’s simplicity is the key element. What more is there to say?