Client: Martini
Agency: Fred & Farid Paris
Adorable! I found myself watching the screen on the right more than the one on the left, but loved the tie-in at the end. So European, so simple, and I love the subtle product tie in. It works…luck is not just an attitude, drinking Martini is an attitude. It’s a roll-with-the-punches, make-your-own-destiny kind of drink without being hyper-masculine about it. It’s as if Martini puts the style in lifestyle. Love the Euro feel to it, and the music is perfect.
2-minutes may seem long but this is like watching a movie…and now I want a martini.
