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This Space Is For Sale

The Wild, Wild World outside the [ box ]

Client: Martini

Agency: Fred & Farid Paris

Adorable! I found myself watching the screen on the right more than the one on the left, but loved the tie-in at the end.  So European, so simple, and I love the subtle product tie in.  It works…luck is not just an attitude, drinking Martini is an attitude. It’s a roll-with-the-punches, make-your-own-destiny kind of drink without being hyper-masculine about it.  It’s as if Martini puts the style in lifestyle. Love the Euro feel to it, and the music is perfect.

2-minutes may seem long but this is like watching a movie…and now I want a martini.